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We have a very simple green dream; to help as many people as possible discover the pleasure of plant-based food and eat less meat.
We began life 25 years ago, founded by pioneers who scoured the globe to source the very best ingredients, from Puy lentils to chestnuts. Today our appetite for change is more insatiable than ever, we continually look to pioneer better tasting plant-based food, with better and more simple ingredients, sourced and delivered in ever more sustainable ways.