Make your meals Instagram-friendly!
According to thephoenixminds.com 80% of consumers search online before visiting a restaurant for the first time
This means that your social media profiles are likely to be the first way a customer will experience your restaurant. Also, having photos of your meals shared on Instagram is one of the best ways to increase growth and reach new audiences online.
Here are 4 simple tricks to give your meals the wow factor you need to get your customers snapping away at the table and to make an impact online!
Now it is important for us to note that none of these tips are particularly time-consuming. After all, you can’t spend too long fiddling with your meals when you are busy. The trick is to create the look of a meticulously designed piece of art, in the quickest time possible.
1. Edible flowers are your friend
The colour of your plate, your food, and the colours of your table all must be considered. They should all work as part of a pleasing colour palette. High contrast between the food and the plate (and also the table it is on) will result in a more striking appearance.
Alternatively, complementary colours can be used to create an aesthetic that represents the feel of your restaurant and your brand.
Using online resources such as pinterest or adobe colour wheel can be a brilliant way to find a colour scheme that works for you and your plates of food.
2. Tablewear, tableweare, tablewear
Make sure your serving plates are extra special. DPS Crockery has a beautiful range to choose from and has a long-standing relationship with Pilgrim Foodservice. Speak with your Pilgrim account manager about DPS today for more info.
3. Novelty items and props
This could be at the table or anywhere else throughout the restaurant. Having a real showpiece or some weird antique find is likely to pique your audience’s curiosity and may result in more Instagram tags for your restaurant!
4. Décor and ambience
Restaurant Décor is another important consideration. Having a nice fire in the background or picturesque view is always likely to encourage more photos. Flowers used throughout your restaurant décor can also provide great depth to photos.
In 2022, you would be crazy to ignore the significance of social media and it’s impact on your restaurant. Whilst it may feel a bit gimmicky, leaning into the trends seen on social media may keep you a step ahead of your competition.