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Children’s Activity Packs – The Secret To Attracting Customers

Craftis GroupCraftis, our supplier of activity packs, have shared with us the results of their recent research in partnership with Mediacom. They asked 1,000 parents their views on the family dining experience. The results have highlighted the benefits of offering activity packs to customers.

Craftis Research

66% of parents agree that they would think more positively of a restaurant if they took steps to keep children entertained.*

92% of parents say activity packs are an important factor when deciding which restaurant to visit.**

63% of activity pack users agree that they are likely to eat out more in restaurants that provide activity packs.***

58% of activity pack users agree that restaurants that provide activity packs are their ‘go to’.***

76% of activity pack users agree that activity packs allow them to relax and enjoy their meal ***

66% of activity pack users agree that activity packs allow them to spend longer in the restaurant.***

72% of activity pack users agree that offering activity packs enhance the family dining experience.***

73% of activity pack users agree that activity packs keep their children entertained for a longer period of time.***

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Lifestyle

Craftis Activity

Source ‘Craftis Family Dining Research 2020’ & Mediacom Research 2020. Base size: 1,000 - parents with children aged 3 - 11 in household and dine out with children in chain restaurants. *All 1,000 parents involved. **% of all 1,000 parents that said that activity packs are very important, important, moderately important, or slightly important when deciding where to dine out with their children. ***869 parents that are current activity pack users.

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